PRESS RELEASE 9 Mars 2026
GOSO PROJECTS POSITIONS ITSELF AS A NEW EUROPEAN FORCE
A new player is entering the European creative landscape — not as a traditional label, agency or production house, but as something more fluid, more adaptive and built for how the industry actually works today.
GoSo Projects is an independent European platform operating at the intersection of music, creative industries and entrepreneurship, designed to connect talent, ideas and execution across borders. With roots in both Scandinavia and Southeast Europe, the platform is positioning itself as a catalyst for internationally scalable creative projects.
Founded by Swedish project developer and strategist Christer Berggren, GoSo Projects draws on decades of experience from live production, touring, stage design and complex international collaborations. The platform is built on a clear premise: in a fragmented and rapidly evolving industry, success no longer comes from isolated structures — but from connected ecosystems.
Rather than following the traditional label model, GoSo Projects operates as a project-driven platform where each initiative is built from the ground up. Teams are assembled based on the specific needs of the project, bringing together producers, creatives, strategists and technical specialists across multiple countries.
The focus is not on volume — but on precision.
Building artists for an international landscape
At the core of GoSo Projects is a selective approach to music development. Artists are not treated as short-term releases, but as long-term creative assets where sound, identity and positioning are developed simultaneously.
By connecting emerging talent with established producers, visual creators and international networks, GoSo Projects is building projects designed to compete beyond local markets from the very beginning.
This approach reflects a broader shift in the music industry — where artistic identity and visual storytelling are no longer secondary elements, but central to how music is discovered and experienced globally.
From studio to strategy
GoSo Projects moves beyond the traditional boundaries of music production. Recording is not treated as an isolated phase, but as part of a larger ecosystem that includes branding, visual direction, content strategy and international rollout.
The platform works across disciplines — from studio production and artist development to live concepts, visual installations and cross-industry creative collaborations.
In practice, this means projects are built with both artistic depth and strategic clarity, allowing them to evolve into scalable creative ventures rather than one-off releases.
Connecting a fragmented Europe
Europe remains one of the richest creative regions in the world — but also one of the most fragmented. Talent is spread across countries, scenes and cultures, often without the structures needed to connect and grow internationally.
GoSo Projects is built to address exactly that gap.
By acting as a connector between creative communities, the platform enables collaborations that cut across geography, genre and industry silos. Producers in Sweden, artists in Southeast Europe, visual creators and strategists across the continent — brought together within a single project framework.
The ambition is clear: to reduce friction and accelerate the movement of ideas across Europe.
A model built for the new industry reality
As the music and creative industries continue to shift, traditional structures are increasingly challenged by new ways of working. Digital distribution, global audiences and rapid content cycles demand flexibility, speed and cross-disciplinary thinking.
GoSo Projects embraces this shift.
Instead of building a fixed organization, the platform operates as a dynamic system — assembling temporary ecosystems around each project. This allows for higher creative quality, faster execution and stronger alignment between vision and outcome.
It is a model that reflects how the most forward-thinking creative work is already being done.
Looking ahead
GoSo Projects is currently developing a range of music and creative initiatives designed for international audiences, with projects moving from studio production into broader creative and strategic rollouts.
The platform’s long-term ambition is not simply to participate in the European creative industry — but to actively reshape how projects are built, developed and scaled across borders.
In a landscape where attention is global and competition is constant, GoSo Projects positions itself as a platform built for those who are ready to move beyond local limitations and into a broader international context.
European Creative Development Platform
Christer Berggren
Founder – GoSo Projects